It’s estimated that UK households watch an average of over three hours of TV every day. Televisions remain the most immersive way of enjoying films, shows, sport and games at home, so it’s crucial to optimise your setup.
Samsung is the best-selling TV brand globally and has been for the best part of two decades, picking up countless awards in the process. It was recently named “Most Recommended Brand” in the Expert Reviews TV Brand Awards, and won Home Entertainment Brand of the Year in the Which? Awards 2025, as well as being ranked the number one top-selling brand for 19 consecutive years by Omdia.
The brand’s 2025 OLED range includes two televisions that received five-star ratings from Expert Reviews – the Samsung S95F and Samsung S90F – along with the entry-level Samsung S85F. And, ahead of Black Friday, you can enjoy up to £500 cashback on Samsung OLEDs at John Lewis. The retailer is also bundling a free soundbar with select models, making now a fantastic time to dramatically elevate your home entertainment experience.
What is OLED technology, and what are the benefits?
More and more consumers are cottoning on to the fact that the type of technology used by their television makes a huge difference to their viewing experience.
OLED stands for organic light-emitting diode, and is a premium screen technology whereby each pixel that lights the screen can be individually controlled. This self-emissive nature removes the need for a backlight, resulting in perfect blacks and the ability to deliver effectively infinite contrast for a sharper, more vibrant picture with brilliant specular highlights. It also means that OLEDs tend to be ultra-thin with super-svelte designs such as those found in Samsung’s lineup.
Another big advantage of OLED technology is its viewing angles. As light doesn’t have to pass through a Liquid Crystal Display (LCD) layer, it retains its contrast and colour performance more successfully than on OLED’s Mini LED rivals.
Now that you’ve got an idea of what OLED TVs are capable of, let’s take a closer look at what makes Samsung’s OLEDs so special by delving deeper into the talents of each of its models.
